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Home > Methodology for Strategic Service Quality in Tourism

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by A. Arulraj & B. Prabaharan
ISBN : 9788183873796
Price : Rs.450.00
$ 30.00
Publisher : Serials Publications
Binding : Hard Bound
Pages : 141
Edition : 2010


  About the book  
 
This book is a very important for the academic and practitioners of Tourism as well as Service Quality Management. It has numerous strong points to promote Indian Tourism Sector. The authors especially deal with Bayesian Approach in Structural Equation Modeling (SEM) for the scientific approach to measure the Tourism Service Quality in management and economic perspectives. The overall Tourism Service Quality is mediated by Destination Satisfaction variable. This book speaks on formative model in Tourism Service Quality. It also deals with software package (AMOS 16), the application of Structural Equation Modeling rather than Lisrel Software for the strengthening the formative model. This book will be more practical point of view than the academic point of view. It helps to promote the economic development through employment generation and entrepreneurship. If we apply this strategic formative model in rural tourism, there is reduction rural poverty in India!
 
   
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